Oldenborg Identity

The Oldenborg Center for Modern Languages and International Relations provides students at Pomona College with a living experience of foreign language immersion and international education. In developing the logo, the design objective was to visually capture the diversity and unique energy of the Oldenborg community. The process began with research into different alphabets and lettering styles including: hiragana and katakana Japanese characters, simplified and traditional Chinese characters or Hanzi, the Korean Hangul alphabet, Cyrillic script, Arabic script, the Hebrew alphabet and the Greek alphabet, as well as, foreign language variations of the Latin alphabet. The concept was to use foreign characters to spell out the name “Oldenborg” while still retaining legibility in English. The final logo is comprised of letters from the German, Chinese, Hebrew, Arabic, Japanese, Greek, Chinese and Balto-Slavic languages.

The Oldenborg logo received a silver award in the Graphis 2017 Design Competition and is published in the Graphis Design Annual 2017.

Oldenborg logo
Oldenborg logo
Do you speak Oldenborg? poster
Do you speak Oldenborg? poster
preliminary sketches for Oldenborg logo
preliminary sketches for Oldenborg logo

 

 

 

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