Smarter Lunchrooms

Smarter Lunchrooms is a USDA-funded lunchroom intervention at two elementary schools in Paso Robles. The objective of the project is to promote increased consumption of salad bar items though cute and kid-appealing branded vegetables, fruit and legumes. This is the first project in which our 10-year old junior designer, Iain, got to collaborate on both the initial concept and the illustrations.

Smarter Lunchrooms salad bar branded with cute veggie characters
Smarter Lunchrooms salad bar branded with cute veggie characters
"I Ate Veggies Today" sticker—providing an incentive to eat more veggies
“I Ate Veggies Today” sticker—providing an incentive to eat more veggies
t-shirt design
“Fruits + Veggies Give Me Super Power” t-shirt design
some of the original character sketches
some of the original character sketches
Acknowledgements

The California Department of Public Health’s Nutrition Education and Obesity Prevention Branch is a public health effort working with hundreds of partners and organizations to empower low-income Californians to live healthier lives through good nutrition and physical activity. Funding is from USDA SNAP-Ed, known in California as CalFresh. USDA is an equal opportunity provider and employer. For CalFresh information, call 1-877-847-3663. For important nutrition information, visit www.CaChampionsForChange.net.